Article Review- What Is the Right Supply Chain for Your...

Article Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather in at least some cases, has worsened due to costs rocketing to unprecedented levels. Based upon his ten years research on supply chain issues in diverse industries such as food, fashion, apparel and automobiles he devises a framework which will help†¦show more content†¦The correct decision depends on whether the product is sufficiently innovative so that it can justify the cost of making the supply chain responsive. Turning your product from innovative to functional makes sense when the variety offered is not really necessary. On the other hand, when a company has an efficient supply chain for its innovative products, the solution is to make some of them functional and organize a responsive supply chain for the rest of them. Fischer talks about the two types of games, viz. cooperative and competitive, for a manufacturer to play within the chain to ensure an efficient supply of functional products. He also states the way to deal with unpredictability in Responsive supply chain of innovative products. The problem in production scheduling of innovative product s, is the unreliability of the forecasts. If all the forecasts for your products are summed up, the overall forecast will be credible enough to count on it. This kind of strategy has huge impacts on the way the supply chain functions. Products are as closer as possible to the finished goods but they are not customized, it is done according to the customer preference. Apart from such push-pull policy, it is also very important to reduce lead times and have real information from the market as soon as possible. To achieve the first one, it is fundamental to accelerate the exchange of information within the chain as much asShow MoreRelatedArticle Review- What Is the Right Supply Chain for Your Product?1173 Words   |  5 PagesArticle Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather inRead MoreReview on Article - What Is the Right Supply Chain for Your Products1505 Words   |  7 PagesWhat Is the Right Supply Chain for Your Product ? Article by Marshall L.Fisher INTRODUCTION †¢ Marshall L.Fisher is the Stephen J.Heyman Professor of Operations and Information Management and co-director of the Fishman-Davidson Center for Service and Operations Management at the University of Pennsylvania’s Wharton School in Philadelphia. †¢ His current research focuses on how to manage the supply of products with hard-to –predict demand. Devising the Ideal Supply-Chain Strategy †¢ According toRead MoreReview on Article - What Is the Right Supply Chain for Your Products1512 Words   |  7 PagesWhat Is the Right Supply Chain for Your Product ? 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One can be confident that high paid skilled workers is what hurt Circuit City due to Best Buy being able to outperform Circuit City with less quality people and lower wages. Highly paid